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Foods often contain more than it is visible at first glance. Additives such as flavorings, colorings and preservatives can be found again in the small print and have nutritional value are hidden in endless tables. Advertising priced spa products with health benefits, beyond which normal products hide with a disproportionate amount of sugar.

The famous Milchschnitte "tastes light and not charged," but is two-thirds of sugar and fat. Last but not least the "golden puffs, 2011" for the most brazen advertising lie therefore went to Ferreros Milchschnitte.