Watch free video Honey Defender Game Trailer

Honey Defender was a robust, console sized, free video game accessible with a code on the box of Honey Nut Cheerios. I wrote the narrative, designed the supporting cast of characters, villains and props as well as the overall wire frame design of the game. The game featured 5 levels and 6 boss fights and ended up introducing new characters and mythology that would be woven into future marketing, premiums and content. A promotional game this expansive had never been attempted in General Mills' history.