Watch free video Jane St Parody: Empowerment?

Jane St and advertising agency John St. have released this tongue-on-cheek spot.

The commercial parodies nowadays tendency to empower women and girls through advertising. On one hand it is good to lift off the pressure of making half of humanity dread over such meaningless things like a few hair here and there. But on the other hand its again in the hands of industry – the same one, that exploits and feeds on insecurities.