Watch free video Kia Commercial: You Make Us Make Better Cars

Kia and advertising agency Innocean Worldwide have released a new spot recently.

The creatives are making an unambiguous claim: the clients are inspiring Kia to improve. Therefore, the spot features all sorts of people, who are individualistic, characterful and entertaining. They are being interviewed and the scenes from their versatile lives are depicted. Many funny moments, a lot of happy faces and car qualities merge into one adorable spot.