Watch free video Lincoln Car Commercial: Matthew McConaughey

Lincoln and advertising agency Hudson Rouge have recently updated the famous campaign.

You are going to be utterly besotted: Hollywood star Matthew McConaughey pulls off a really heroic character in this one. Quiet, contemplative and confident – these are the qualities we are going to love in the future. The future that Lincoln paints with elegant strokes. No words, no big promotion, just simplicity that works wonders.