Watch free video Russian Standard: The Incredible Story

My latest global campaign for Russian Standard Vodka, the world’s number one premium Russian vodka, features the Emmy Award-nominated U.S. filmmaker, futurist and performance philosopher Jason Silva. The campaign explores the incredible convergence of science and nature, craft and technology, history and revolution that make Russian Standard so ultra pure and delicious. I co-created the online, TV and cinema spots with Jason Silva, production company Great Guns and post-production company Mainframe. The films utilised the talents of directors Calum MacDiarmid, Jean Poisson and acclaimed US director Ron Fricke, best known for the ground-breaking documentary films Baraka and Samsara.