Watch free video Sofy Be Fresh Commercial: Ugh Moments

Sofy Be Fresh and advertising agency JWT from Melbourne have released this awkward spot recently.

I did not understand what was it about, till the very end. It features two ladies, which one of them, as we will find later, is a menstruating alter ego. Apparently creatives think that women during their periods become weird, whining, unbearable and powerless creatures. That’s just BS.