Watch free video Volvo Viral Video: Lifepaint

Volvo and advertising agency Grey from London have released this viral video recently.

The car company got concerned about the cyclists, which is only natural actually: everyone who shares the road should care of one another. At night a lot of cyclists get hit by the cars, because they are undistinguished. Therefore Volvo has created amazing spray, which is invisible during the day, but becomes bright at night.